Panels for a government tv commercial

Here are three panels of storyboard I had to draw for a gorvernment TV commercial.

Storyboard for a tv commercial pitch

This storyboard is a bit old, but I figured it was nice to post all of them here. So I will try to upload as many as I can.

I often draw storyboards for pitching the director's approach to the ad agency.

Jaffa Stunt man commercial

Agency: TBWA Finland

Production: Spy films
Director: Ben Steiger Levine



Here is another storyboard I did for the same client.

The approach here is rather more traditional. The director (Ben Levine) wanted to show the idea of a guy who always falls, and never seems hurt. We follow the kid growing up into a young man who finally becomes a stuntman.

I selected a very conventional drawing to focus on the story, and image composition.

Jaffa Soft drink storyboard

Agency: TBWA Finland
Production: Spy films
Director: Ben Steiger Levine

Here's a storyboard I did for a tv advertisement for a popular Finnish soft drink. I had to work quickly (as usual) to deliver the storyboard in time for the pitch to the agency. (dir. Ben Levine)

Check out the video!

It's the story of a guy who, since he's young, always drums. At his parents house, in the gym, at christmas diner... He plays at parties, at small shows... And he finally makes it to the top... and when you're true to yourself, guess what you drink? The Product! (signature shot, and voilà!)

The director's approach was to have a circular dolly and use characters or props to wipe to the next scene. He wanted to show the camera movements, without loosing the storyline. He envisioned a cool and relax style that I wanted to portray in the storyboard.

I decided to work with a free style of drawing for this one as I thought it would fit with youth and authenticity, which the ad is all about. It turned out to be a very satisfying gig and the ad is pretty cool.

Welcome to my drawings log for moving media

In this blog, I convey you to a journey through my work and research in motion drawing, a (relatively general) expression I like to use to refer to all the drawing-related arts created for the moving media: cinema, tv, advertisement, online experience, gaming and interactive platforms.

While hopping from animated TV series for kids, such as "Ripley's Believe it or not", feature films, games (such as the "Prince of Persia" franchise), tv advertisements (Sprite, Jaffa) and music videos, I had the opportunity to explore different styles and approaches towards motion drawing.

I will try to share frequently my sketches, studies and final work, in hope that something interesting pops up, and that it will create links with other artists in this field.

Hope you will have a good read,
Felix
(this is me in Tibet, in a one year-trip to Asia in 2006)